– Audio Recordings –

Listen to the opening presentation at the ASN 2009 Practice Management Summit [download slides]

Interview with ASN Founder, Steve Saenz
The audio tracks below allow you to listen to an interview with ASN founder, Steve Saenz. During this conversation, Steve explains some of the core business concepts he has developed over the past 25 years.

Listen to Track 1 / In this first track, Steve explains business optimization, advocate-based marketing and the secret to getting more referrals. [download Business Optimization scattergram] [download Loyalty Ladder diagram]

Listen to Track 2 / Steve explains the concept of customer intimacy and why it is the key to turning clients into advocates. He describes the importance of having a loyalty process in place and introduces Maximum Impact Marketing. [download Maximum Impact Marketing white paper]

Listen to Track 3 / Steve shares a 6-step process he designed to help advisors differentiate themselves by developing clear and compelling stories. He also explains why it is so important to have your own marketing brochure.

Listen to Track 4 / Steve explains how advisors can use their marketing brochures to empower key clients and centers of influence to refer more business to them.

Listen to Track 5 / Steve explains why many advisors find it so difficult to get referrals. He then shares his "magic bullet," which is a proven strategy he developed to help advisors get in to see centers of influence. [download the Extended Team diagram]

Listen to Track 6 / Steve explains how to conduct an effective interview with centers of influence. He also explains how to solve more problems for clients by building a Professional Services Network.

Recorded Presentations